Elena Agafonova | Author & Coach for Gentle Life and Career Change

It’s never too late to rewrite your story.

Feeling at a crossroads in your career, life, or sense of purpose?
You don’t have to figure it out alone. I help people gently navigate change, rediscover what truly matters, and build lives they love — step by step.

Download Free Workbook Discover My Books

Hi, I'm Elena — a transformation coach, author, and guide for life's big changes.

For over 15 years, I’ve supported people ready to change their careers, rediscover their purpose, and finally do the thing they’ve been dreaming of.
I’ve lived many chapters myself — from language teacher to top manager in business travel, from consultant and entrepreneur to MBA lecturer and published author.
Each pivot became a stepping stone toward something more aligned. Now, I help others do the same — not with pressure, but with clarity, compassion, and proven tools that work.
Want the full story?

Let's connect on Linkedin

What I’m Known For

Strengths My Clients Love

Turning complex problems into clear next steps.
Helping people find direction when they feel lost.
Radiating optimism and building real confidence.
Uncovering the deeper roots of procrastination, burnout, or fear.
Opening fresh perspectives and hidden resources.
Teaching simple, powerful tools for real-life change.

Start With One Small Shift

Books and workbooks designed to help you slow down, reflect, and take action — your way, in your time.

Embrace Change Gently: The 4-Week C.A.R.E. Framework to Build Habits of Happiness That Last

A Companion Guide to Deepen Your Journey with the C.A.R.E. Framework

Get Free Workbook New Book – Coming Soon!

Discover a kind, effective way to shift your habits and mindset — at your own pace.

The Midlife Career Pivot: A Practical Guide to Reinventing Yourself

Proven Strategies for Changing Careers, Finding Fulfillment, and Living with Purpose in Your 40s and 50s

Read More + Free Chapter Buy on Amazon

Navigate your next chapter with clarity and courage — even if you're unsure where to begin.

Need a bit more support?

Sometimes we all need a gentle nudge or a trusted mirror. If you’re looking for clarity on your next chapter, I offer a limited number of 1:1 coaching sessions.

Explore Coaching Options →

Or just reach out — I’m happy to answer questions.

Voice of my mentees

It was so nice working with Elena, and I cannot recommend her enough as a happiness and transformation coach. Elena's insightful guidance and compassionate approach were really appreciated during a time when I felt quite unsure of what to do next. I would recommend working with her so you can get past your own limitations and doubts and see the bigger picture of what direction you want to go next. If you're willing to do the work, Elena is a great coach to help you realize your potential and see next steps.

Lisa

Executive Assistant / Coordinator, Amsterdam

I had the pleasure of partnering with Elena in Fall 2023 and found her services and coaching very valuable. At the time i was detangling a complex personal and professional transition and Elena`s approach to our conversation landed quite well to bring light to the challenge. I recommend Elena and her coaching skills to anyone who is stuck and seeking solutions on a small or big personal inquiry. She will be the support you need on the journey to greater fulfillment, joy, and life satisfaction.

Sasha

Customer Insights Strategist, Denver

I had the pleasure of working with Elena , and I must say that her ability to grasp the nuances of the situations I presented, even with minimal context, was truly impressive. Her proficiency in employing a variety of tools and exercises proved to be not only effective but instrumental in achieving my goals and navigating through challenging circumstances.
Elena's insight and thoughtful approach created a supportive environment where I felt understood and empowered to tackle any obstacles.

Yulia

Senior Finance Specialist, Warsaw

I'm not an expert in coaching, and Elena was the only coach I worked with, but after that I don't want to work with any other coaches. She was recommended by a friend of mine with the statement "Trust me, she's the best." After my experience, I can't find words better than that statement.
I've already recommended her to several of my friends, with the same statement, and they all thanked me for the recommendation!

Thanks Elena! It was my pleasure to work with you!

Dimitry

Software Project Manager, Los Angeles, California

For me, it is quite a personal thing, specifically for coaching, but in this case, I Do want to share bcs looking back at my 10 years of being a coachee I just realized that to be a better version of yourself is not magic and you can do the progress in an eco-friendly way:) If you are willing to take responsibility for your changes and want to do it evolutionarily without a revolutionary jump, Elena is the right coach who could be your guide in this journey!

Valentina

Sourcing and Production Expert, Lisboa

💌 Let's Stay in Touch

Gentle encouragement. Proven tools. No spam.
Just real support for real change.
→ Includes access to my gentle newsletter
(You can unsubscribe anytime)

Start Gently – Get the Workbook

Don’t wait for the perfect time — the moment you pause and reflect is the moment change begins.

Life is short. Do stuff that matters.